Marketing News

ELF’s New Campaign Rallies Sports Fanatics Around Its Power Grip Primer

“Eyes. Lips. Face. Fandom” makes its US broadcast debut to an expected 22 million people during Macy’s Thanksgiving Day Parade.

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By: Lianna Albrizio

Associate Editor

ELF Cosmetics aims to redefine what it means to be a fan favorite with its Power Grip Primer. In a newly-released multi-platform campaign starring Joey King and Lucien Laviscount, the actresses demonstrate the sticky bond the brand’s Power Grip Primer can create – and the one between sports rivals. “Eyes. Lips. Face. Fandom” makes its US broadcast debut to an expected 22 million people during Macy’s Thanksgiving Day Parade, emphasizing ELF’s vision to be a different kind of beauty company ...

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